Custom Fitness was the very first brand I had the opportunity to work with, marking the beginning of my journey in social media management. At just 16 years old, I launched their Instagram page from the ground up, growing it from zero followers to over 400—all organically.
Since then, I’ve remained dedicated to managing their social media, consistently posting 3-4 times per week to keep their audience engaged. Recently, I developed a refreshed content strategy designed to enhance their online presence and better connect with their community. This new approach includes helpful fitness tips, member spotlights, room highlights, motivational content, and more, all aimed at showcasing the gym’s welcoming atmosphere and standout features.
My ultimate goal with Custom Fitness’s social media is to highlight what makes their facility special, attract new members, and foster a sense of community that keeps people motivated and engaged.